Parking domains is both simple and useful. In practice, you just need to enter the DNS settings of the parking company where you have registered the domain. You do not need any hosting and parking services are generally free. But, thanks to higher customization, the paying options of parking companies will generally help increase the traffic and revenues of the domains.

Parking is useful because it gives you some stats and increases the probability of selling the domain. Firstly, you can have a message on the homepage of the domain stating that the domain is on sale (providing a price is facultative). Secondly, the reputation of Sedo, Godaddy or others provide a trustworthy framework for potential buyers.

But don't expect to make substantial revenues with parking. The click-through-rate of parking pages is often very good (the visitor has the choice between leaving the page or clicking on an ad) and the cost-per-click is not far from what Google adsense offers. But it is hard to make traffic with parking pages, mostly because parked domains do not offer any content and will generally not rank well (or not at all) in search engines.

 

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