More and more people directly type the url in the urlbar, even when they are not sure that they'll find a website at this address. Because this traffic is acquired at no cost and with no work, type-in traffic is the dream of all webmasters. Currently, type-in trafic coming from Western countries is valued at between $10 to $30 for each unique visitor per day.

There are three types of domains that achieve type-in traffic:

- generic .com domain names
- domains that hijack a famous brand
- mispelling of a website or of any name that generates traffic